Education

Bachelor of Business Administration

Trent University

Conferred in May, 2017

Bachelor of Business Administration in the Honours program with a Specialization in Entrepreneurship.

Certifications

Responsive Web Design Certification

freeCodeCamp

Issued November, 2019 to Present

Responsive Web Design Certification from freeCodeCamp.org. Developer Certification, representing approximately 300 hours of coursework.

Google Analytics Individual Qualification

Google

Issued July, 2019 to July, 2020

Understanding of advanced Google Analytics concepts and completion of the Google Analytics Individual Qualification exam from Google Skillshop. Completion ID: 25439226.

Work Experience

Digital Strategist

The Marketing Agency

February, 2019 to Preset

Ongoing research and execution for agency clients based on client’s goals for digital strategy and Internet marketing practices and tech (including but not limited to) analytics, PPC, ads and paid media, SEO, social media, email marketing and new services, tech and media additions and integrations.

  • Manage digital marketing projects from onboarding to fulfillment.
  • Perform ongoing SEO research and implementation.
  • Update clients on the progress of ongoing projects.
  • Track, report and analyze website analytics.
  • Manage off page prospecting and outreach campaigns.
  • Build and optimize paid media campaigns.
  • Provide strategic consulting for continued campaign improvement.
  • Attend client calls where appropriate.
  • Implement email marketing campaigns.
  • Assist content team with content creation.

Freelancer

Nathan Donnelly

November, 2018 to February, 2019

Clients include Hill Street Marketing Inc., Valutech Inc., Urban Woodcraft, Barn + Door, YOUVA Nutritional Skin Care and more.

  • Website development and management with HTML5, SCSS, ACF Pro, JavaScript and PHP on white-label WordPress builds and cPanel.
  • Create, implement and manage multiple Google Ads search and display campaigns for different clients with Ads Editor and Ads Manager.
  • Keyword research, search engine optimization and marketing with Google Ads Keyword Planner, Trends, Moz and Yoast Premium.
  • Configuring 3rd party applications for client’s websites and software.

Digital Marketing Manager

Kapetel Inc. Sales Group

September, 2017 to November, 2018

Working on Urban Woodcraft, Barn + Door, and YOUVA Nutritional Skin Care accounts.

  • Create full optimized and mobile friendly e-commerce websites, display network banner ads and landing pages with WordPress.
  • Gather data, prepare reports and make sense of insights from organic UTM tracked campaigns and paid Instagram campaigns.
  • Project management and supervision of deliverables from internal and external team members including designers, writers, logistics and assistants.
  • Vendor relationship management and promotional setups through portals like Google Merchants, CommerceHub, Wayfair, Walmart and Amazon.
  • Use GSuite, Microsoft Office, FTP and design software daily to create, store, and manage proper organization of company digital assets.
  • Write copy for all digital media and products.
  • Execute founder’s vision and ensure seamless brand image across digital space.

Featured Projects

Moe Threads

An e-commerce clothing business I built that effectively runs itself. I built the website and designed all of the clothing from scratch in paint.net. The only input it requires from me is to validate return requests that go to my email (which barely ever happen) and some graphic design for new clothing.

Too Far Gone

An indie, video gaming and niche culture blog that publishes mainly academic and thought provoking articles with some click bait and general news to feed the spiders. Built by myself and Alex Knapp and run by editor-in-chief Christian Metaxas.

Volunteering

Influencer Marketing Internship

Procter & Gamble

January, 2011 to June, 2011

Working on Tide, Crest, and CoverGirl.